Choosing Telegram as the platform for our "Crypto Bunny" project is driven by its massive user base, which numbers around 900 million people worldwide. This gives us access to a wide range of potential players and allows us to utilize the unique features of the messenger to simplify communication and game distribution. Starting to play within the Telegram messenger is extremely easy, reducing the user's path to their first session with our products. Telegram lacks the payment provider commissions present in Apple and Google Play. We believe that Telegram will change the approach to game content distribution and monetization.
The global gaming market continues to expand, with mobile games taking the lead in this process. In 2025, the global gaming market is expected to generate revenue of $187.7 billion, slightly higher than in previous years. Mobile games remain the largest segment, contributing significantly to this figure, although facing some challenges due to regulatory changes. Despite these issues, mobile game revenue is expected to reach $92.6 billion in 2023, with emerging markets playing an important role in this growth (Newzoo).
Mobile games dominate in terms of downloads and revenue. Popular games like "Roblox" and "Subway Surfers" lead with hundreds of millions of downloads. In terms of revenue, "Honor of Kings" and "PUBG Mobile" are among the leaders, generating billions of dollars in annual revenue from in-app purchases (IAP). The success of these games is supported by diverse monetization strategies, including direct purchases, subscriptions, and advertising (Udonis Mobile Marketing Agency).
The mobile gaming market is also highly competitive, with a constant influx of new games. This competition drives innovation but makes maintaining player interest a challenging task. Game developers increasingly rely on "live service" models and regular content updates to keep users engaged and spending (Newzoo).
In conclusion, despite regulatory and market challenges, mobile games continue to be a significant part of the global gaming industry, thanks to strong consumer engagement and innovative monetization strategies. Market dynamics are shaped by both new game releases and the sustained popularity of leading projects.
In our view, Telegram will become a major player in the mobile game distribution market, and we aim to take a leading position at an early stage.